Google is experimenting with displaying complete recipes directly within search results.

Google is experimenting with a new feature designed to keep users on search results pages, this time focusing on the popular recipe blog sector. The feature, called Quick View, is being tested with some cooking recipes. For example, a search for “chocolate chip cookie recipe” may show a “quick view” button next to a recipe from the blog Preppy Kitchen. Clicking the button displays the full recipe, including ingredients, photos, and instructions, directly within Google Search, without users needing to leave the page.

This experiment was first reported by the blog Search Engine Roundtable. A Google spokesperson, Brianna Duff, confirmed the test to The Verge, explaining that the company is working with a small group of creators to explore new ways to provide helpful recipe experiences on Search. While the feature is still in its early stages, Duff emphasized that Google has agreements in place with the participating recipe bloggers. Preppy Kitchen, however, did not immediately comment on the matter.

Recipe blogs are a prime example of how the internet is shaped by Google’s influence. These sites often include long narratives and personal stories, not because bloggers prefer it, but to improve their search engine rankings. Google’s algorithms require such content to properly understand and rank the pages.

While Quick View is in the trial phase, it’s consistent with Google’s ongoing efforts to retain users on its platforms as much as possible. Other recent features, like AI Overviews, gather and synthesize information from webpages, reducing the need for users to click through results or visit external sites. Similarly, the new recipe feature could discourage users from visiting individual recipe blogs, since Google provides all the necessary information upfront.